Building brands
Building brands
and experiences
and experiences
and experiences
I work across strategy, visual identity and digital design, with an interest in how people understand information and interact with the world around them.
I work across strategy, visual identity and digital design, with an interest in how people understand information and interact with the world around them.
Selected Work
Selected Work
Selected Work
Services
Services
Services
I work across branding, communication and digital design. Understanding the business, its audience and the problem guides my decisions—from what to communicate and how to organise information to how an experience should work.
I work across branding, communication and digital design. Understanding the business, its audience and the problem guides my decisions—from what to communicate and how to organise information to how an experience should work.
1
Research & Strategy
Research & Strategy
Research & Strategy
2
Brand & Communication
Brand & Communication
Brand & Communication
3
Digital Experience
Digital Experience
Digital Experience
Project Approach
Project Approach
Project Approach
step 01
Define
Define
Define
Research and conversations reveal the needs, assumptions and constraints shaping it. Defining the right problem establishes a shared direction and clear criteria for success.
i dig into what you’ve actually built, find the thing that makes you hard to replace, and turn it into positioning and a strategy that connects with your audience.
step 02
Explore
Explore
Ideas are worked through in sketches, layouts and prototypes. Comparing different approaches helps establish what communicates clearly and what deserves further development.
step 02
Explore
Ideas are worked through in sketches, layouts and prototypes. Comparing different approaches helps establish what communicates clearly and what deserves further development.
step 03
Refine
Refine
Feedback and testing helps resolve unclear information, awkward interactions and visual inconsistencies before preparing the work for delivery.
step 03
Refine
Feedback and testing helps resolve unclear information, awkward interactions and visual inconsistencies before preparing the work for delivery.
